INTRODUCTION
2. FOUNDATIONS
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1. Introduction (1:25)
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2. Public Figure vs Influencer (1:50)
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3. Your Ultimate Vision of Yourself (2:17)
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4. Mindset Shift (1:30)
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5. What is Your Why and How I Found Mine (7:34)
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6. What is Unique About You? (3:06)
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7. Asking The Tough Questions (1:28)
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8. What is Your Niche? (2:21)
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9. The Joys of Finding A Niche (1:50)
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10. Your Potential Life Purpose (2:28)
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11. Your Core Offering (3:46)
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12. Can You Really Do This? (5:15)
3. PRESENCE AND BRANDING
4. AUDIENCE
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1. Welcome and Overview (0:17)
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2. Effective Communication With Your Audience (6:03)
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3. Creating Affinity With Your Audience (4:08)
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4. What to Share and What Not To Share (1:37)
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5. Big Numbers VS a Dedicated Audience (8:01)
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6. Growing an Engaged Audience (0:30)
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7. Oh Hay Haters (5:06)
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8. Creating a Strong Knit Community (2:36)
5. CONTENT
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1. Intro (0:56)
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2. Foundations (0:49)
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3. Quality vs Quantity (3:48)
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4. The Gear You Need (1:54)
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5. Big No No's of Content Creation (1:43)
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6. How Many Content Pieces Weekly To Create? (1:31)
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7. Content Generation (0:35)
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8. Content - Current (4:21)
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9. Content - Evergreen (3:03)
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10. Content - Viral (3:01)
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11. Video Content Best Practises (7:57)
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DEEP DIVE: Organising Video Footage and Preparing To Edit (8:33)
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DEEP DIVE: Chopping Footage and Choosing The Best Parts (6:07)
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DEEP DIVE: Choosing the Right Music For Your Videos (8:51)
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DEEP DIVE: Arranging Footage To The Music (6:57)
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DEEP DIVE: Colour Grading For Beginners (7:22)
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DEEP DIVE: Completed Video Reveal (12:28)
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12. On Camera Presentation (2:16)
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13. Scripting (1:26)
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14. Photo Content Best Practises (1:58)
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15. Image Content Best Practises (0:49)
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16. Acquiring Images (1:08)
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17. Photography 101 (2:32)
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18. Audio Content Best Practises (2:51)
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19. Written Content Best Practises (2:09)
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20. Creating a Content Schedule (0:38)
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21. Timing Your Content Posting (0:59)
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22. Sharing Imperfect Content (1:05)
CREATING A PRODUCT
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1. Intro (2:56)
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2. Fear of Selling (2:09)
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3. Creating Online Product (3:12)
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4. What to Create an Online Product About (3:36)
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5. How To Create an Online Product (3:50)
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6. What to Charge (4:55)
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7. Customer is Always Right (1:15)
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8. Monthly Subscription Strategy (0:51)
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9. High Ticket Items (2:10)
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10. How To Price a Higher Ticket Item (1:14)
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11. Don't Leave This Simple Monetisation Strategy Out of The Equation (0:58)
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13. Where To Sell (1:13)
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14. How to Launch A Product (5:02)
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15. Optimal Sales Page Layout (2:13)
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16. Automating Your Sales (2:52)
OTHER MONETISATION
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1. Welcome and Intro (1:43)
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2. No Compromise (4:24)
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3. How To Know Your Worth (1:33)
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4. Getting Sponsorships (2:19)
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5. Getting Clients Even if You're Small (4:34)
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6. What to do When You've Successfully Locked in a Client (1:35)
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7. Sorry Not Sorry (1:15)
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8. Selling Merchandise (2:05)
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9. Affiliate Commissions (1:17)
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10. Content Revenue (0:56)
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11. Selling Physical (5:54)
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12. Selling Digital Products (1:49)
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13. How to Become a Brand Ambassador (4:01)
SOCIAL MEDIA
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1. Welcome to this section (1:14)
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2. Connecting Accounts (1:42)
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3. Overview of the YouTube Video Strategy - How to Launch a Video From Start To Finish (2:19)
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4. Four Mistakes Beginner YouTubers Make (0:59)
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5. YouTube Videos Optimal Layout (2:33)
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6. The Ultimate Video Checklist (0:19)
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7. Testing Your Content to Identify the Clear Winner (1:19)
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8. Getting Music for Your Videos (0:41)
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9. How To Get Your First 10k Subscribers on YouTube (4:20)
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10. Instagram Best Practises (7:46)
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11. Introduction to TikTok
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12. How TikTok Works (10:10)
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13. Anatomy of a TikTok (9:53)
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14. The Dos and Donts of TikTok (4:58)
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15. Trend Spotting on TikTok (3:06)
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16. Editing TikTok in Premier Pro (12:15)
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17. You Went Viral on TikTok...Now What? (6:02)
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18. TikTok Vs Reels (5:37)
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19. Understanding Analytics (1:27)
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20. Understanding The Algorithms (1:42)
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21. Growing Your Accounts (3:10)
MARKETING
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Welcome and Intro (1:43)
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1. What is Marketing? (0:17)
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2. Importance of a Mailing List (1:51)
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3. Setting up a Mailing List (0:42)
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4. Utilising A Mailing List (1:14)
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DEEP DIVE: Setting Up An Email Campaign in MailChimp (8:56)
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5. Building Up Your Mailing List (1:16)
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6. An Effective Email (5:03)
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7. Email Automation (0:44)
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8. Finding a Reason for a Sale and Making Your Product Newsworthy (1:37)
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9. Creating Website Content (4:12)
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10. Search Engine Optimisation (0:50)
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11. SEO Best Practises for a Website (2:30)
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12. Optimising Social Media for SEO (5:10)
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13. Instagram and Facebook SEO (0:14)
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14. Utilising Groups and Forums (2:16)
PUBLIC RELATIONS & PUBLICITY
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1. My Strategy To Get Featured on Forbes 4 Times (5:51)
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2. Intro to PR (2:42)
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3. What is PR? (5:41)
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4. What Makes a Story Newsworthy - 2 part video (18:40)
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5. How To Become Newsworthy (3:41)
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6. How To Create A Powerful News Story (2:59)
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7. Is All PR Good PR? (3:33)
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8. The Press Release - Your Weapon in Getting PR (3:36)
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9. Writing a Successful PR Release (8:50)
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10. How To Self Publish a Press Release (8:06)
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11. When To Use a PR Agent and How To Find One (5:54)
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12. Following up With Media and Journalists (1:35)
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13. Keeping Your PR Snowball Rolling (5:49)
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14. Creating PR and Publicity Stunts (4:46)
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15. Automating Your PR (3:55)
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16. Wrap Up (1:26)
ONLINE ADVERTISING
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1. Welcome and Intro (3:00)
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2. Advertising vs. Marketing (3:35)
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3. When to Start Paid Advertising (6:23)
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4. Main Advertising Channels (4:55)
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5. Creating a Great Internet Advert (13:22)
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6. Psychology of Great Ads (8:21)
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7. Examples of a Bad Advert (3:04)
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8. Reaching A New Audience (3:54)
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9. Remarketing and Re-Advertising (3:48)
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10. Setting Up Ad Tracking (3:03)
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11. Creating Your First Ad Campaign (3:34)
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12. Ad Platform Best Practices (1:00)
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13. How To Know If Your Ad Is Working (2:09)
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14. Ad Optimisation (3:50)
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15. How To Spy On Your Competitors (2:39)
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16. Increasing Your Ad Budget (5:10)
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17. Advanced Advertising Tactics (8:31)
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18. More Resources (1:30)
COLLABORATIONS
BUSINESS
CONGRATULATIONS!
