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PUBLIC FIGURE BOOTCAMP
INTRODUCTION
1. Welcome (7:52)
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2. Your Suggestions (1:14)
3. Who Am I (5:53)
4. What You'll Learn (2:33)
5. Introductions - New Business Owners (1:29)
6. Introduction - Established Business Owners (1:19)
7. How I did it (2:08)
8. How I Would Do It Now (2:01)
2. FOUNDATIONS
1. Introduction (1:25)
2. Public Figure vs Influencer (1:50)
3. Your Ultimate Vision of Yourself (2:17)
4. Mindset Shift (1:30)
5. What is Your Why and How I Found Mine (7:34)
6. What is Unique About You? (3:06)
7. Asking The Tough Questions (1:28)
8. What is Your Niche? (2:21)
9. The Joys of Finding A Niche (1:50)
10. Your Potential Life Purpose (2:28)
11. Your Core Offering (3:46)
12. Can You Really Do This? (5:15)
3. PRESENCE AND BRANDING
1. Overview (2:41)
2. Good Vs Bad (2:28)
3. Quality is Important (1:15)
4. You or Your Alter Ego (2:12)
5. Your Tone of Voice (2:55)
6. Brand Name (2:16)
7. Slogan (1:31)
8. Logo (4:24)
9. Website (9:07)
10. More Advanced Website Users (1:21)
11. Assessing Myself and My Brand Presence (3:46)
4. AUDIENCE
1. Welcome and Overview (0:17)
2. Effective Communication With Your Audience (6:03)
3. Creating Affinity With Your Audience (4:08)
4. What to Share and What Not To Share (1:37)
5. Big Numbers VS a Dedicated Audience (8:01)
6. Growing an Engaged Audience (0:30)
7. Oh Hay Haters (5:06)
8. Creating a Strong Knit Community (2:36)
5. CONTENT
1. Intro (0:56)
2. Foundations (0:49)
3. Quality vs Quantity (3:48)
4. The Gear You Need (1:54)
5. Big No No's of Content Creation (1:43)
6. How Many Content Pieces Weekly To Create? (1:31)
7. Content Generation (0:35)
8. Content - Current (4:21)
9. Content - Evergreen (3:03)
10. Content - Viral (3:01)
11. Video Content Best Practises (7:57)
DEEP DIVE: Organising Video Footage and Preparing To Edit (8:33)
DEEP DIVE: Chopping Footage and Choosing The Best Parts (6:07)
DEEP DIVE: Choosing the Right Music For Your Videos (8:51)
DEEP DIVE: Arranging Footage To The Music (6:57)
DEEP DIVE: Colour Grading For Beginners (7:22)
DEEP DIVE: Completed Video Reveal (12:28)
12. On Camera Presentation (2:16)
13. Scripting (1:26)
14. Photo Content Best Practises (1:58)
15. Image Content Best Practises (0:49)
16. Acquiring Images (1:08)
17. Photography 101 (2:32)
18. Audio Content Best Practises (2:51)
19. Written Content Best Practises (2:09)
20. Creating a Content Schedule (0:38)
21. Timing Your Content Posting (0:59)
22. Sharing Imperfect Content (1:05)
CREATING A PRODUCT
1. Intro (2:56)
2. Fear of Selling (2:09)
3. Creating Online Product (3:12)
4. What to Create an Online Product About (3:36)
5. How To Create an Online Product (3:50)
6. What to Charge (4:55)
7. Customer is Always Right (1:15)
8. Monthly Subscription Strategy (0:51)
9. High Ticket Items (2:10)
10. How To Price a Higher Ticket Item (1:14)
11. Don't Leave This Simple Monetisation Strategy Out of The Equation (0:58)
13. Where To Sell (1:13)
14. How to Launch A Product (5:02)
15. Optimal Sales Page Layout (2:13)
16. Automating Your Sales (2:52)
OTHER MONETISATION
1. Welcome and Intro (1:43)
2. No Compromise (4:24)
3. How To Know Your Worth (1:33)
4. Getting Sponsorships (2:19)
5. Getting Clients Even if You're Small (4:34)
6. What to do When You've Successfully Locked in a Client (1:35)
7. Sorry Not Sorry (1:15)
8. Selling Merchandise (2:05)
9. Affiliate Commissions (1:17)
10. Content Revenue (0:56)
11. Selling Physical (5:54)
12. Selling Digital Products (1:49)
13. How to Become a Brand Ambassador (4:01)
SOCIAL MEDIA
1. Welcome to this section (1:14)
2. Connecting Accounts (1:42)
3. Overview of the YouTube Video Strategy - How to Launch a Video From Start To Finish (2:19)
4. Four Mistakes Beginner YouTubers Make (0:59)
5. YouTube Videos Optimal Layout (2:33)
6. The Ultimate Video Checklist (0:19)
7. Testing Your Content to Identify the Clear Winner (1:19)
8. Getting Music for Your Videos (0:41)
9. How To Get Your First 10k Subscribers on YouTube (4:20)
10. Instagram Best Practises (7:46)
11. Introduction to TikTok
12. How TikTok Works (10:10)
13. Anatomy of a TikTok (9:53)
14. The Dos and Donts of TikTok (4:58)
15. Trend Spotting on TikTok (3:06)
16. Editing TikTok in Premier Pro (12:15)
17. You Went Viral on TikTok...Now What? (6:02)
18. TikTok Vs Reels (5:37)
19. Understanding Analytics (1:27)
20. Understanding The Algorithms (1:42)
21. Growing Your Accounts (3:10)
MARKETING
Welcome and Intro (1:43)
1. What is Marketing? (0:17)
2. Importance of a Mailing List (1:51)
3. Setting up a Mailing List (0:42)
4. Utilising A Mailing List (1:14)
DEEP DIVE: Setting Up An Email Campaign in MailChimp (8:56)
5. Building Up Your Mailing List (1:16)
6. An Effective Email (5:03)
7. Email Automation (0:44)
8. Finding a Reason for a Sale and Making Your Product Newsworthy (1:37)
9. Creating Website Content (4:12)
10. Search Engine Optimisation (0:50)
11. SEO Best Practises for a Website (2:30)
12. Optimising Social Media for SEO (5:10)
13. Instagram and Facebook SEO (0:14)
14. Utilising Groups and Forums (2:16)
PUBLIC RELATIONS & PUBLICITY
1. My Strategy To Get Featured on Forbes 4 Times (5:51)
2. Intro to PR (2:42)
3. What is PR? (5:41)
4. What Makes a Story Newsworthy - 2 part video (18:40)
5. How To Become Newsworthy (3:41)
6. How To Create A Powerful News Story (2:59)
7. Is All PR Good PR? (3:33)
8. The Press Release - Your Weapon in Getting PR (3:36)
9. Writing a Successful PR Release (8:50)
10. How To Self Publish a Press Release (8:06)
11. When To Use a PR Agent and How To Find One (5:54)
12. Following up With Media and Journalists (1:35)
13. Keeping Your PR Snowball Rolling (5:49)
14. Creating PR and Publicity Stunts (4:46)
15. Automating Your PR (3:55)
16. Wrap Up (1:26)
ONLINE ADVERTISING
1. Welcome and Intro (3:00)
2. Advertising vs. Marketing (3:35)
3. When to Start Paid Advertising (6:23)
4. Main Advertising Channels (4:55)
5. Creating a Great Internet Advert (13:22)
6. Psychology of Great Ads (8:21)
7. Examples of a Bad Advert (3:04)
8. Reaching A New Audience (3:54)
9. Remarketing and Re-Advertising (3:48)
10. Setting Up Ad Tracking (3:03)
11. Creating Your First Ad Campaign (3:34)
12. Ad Platform Best Practices (1:00)
13. How To Know If Your Ad Is Working (2:09)
14. Ad Optimisation (3:50)
15. How To Spy On Your Competitors (2:39)
16. Increasing Your Ad Budget (5:10)
17. Advanced Advertising Tactics (8:31)
18. More Resources (1:30)
COLLABORATIONS
1. Intro and Importance of Collaborations (1:15)
2. Collaborating with People (1:05)
3. Which Collaborations Should You Say Yes/No To (1:06)
4. How To Lock in Interviews With High Profile Individuals (1:40)
BUSINESS
1. Intro and Welcome (0:56)
2. Setting Up A Business (2:35)
3. Best Practises for Business Efficiency (1:38)
4. Knowing When To Hire (2:08)
5. Outsourcing (5:46)
6. Taxation (1:54)
7. Investing in Your Business (4:25)
8. Protecting Your Business (0:58)
CONGRATULATIONS!
What You've Done Is Not Normal (4:35)
6. Psychology of Great Ads
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